Stand out, make sales, AND do some good in the world–one email at a time
Hi, I’m Sarah. Email Copywriter & Strategist.
I’m also a self-confessed tech geek, sci-fi lover and universal kindness enthusiast.
I help e-commerce brands and online entrepreneurs create a winning email strategy that’s supports the entire customer journey through content and delivery. I also educate around the topics of email marketing, copywriting and tech platforms (because I love making tech WORK!)
Imagine people buying your products or services by the cart load
IT’S THE DREAM FOR EVERY ONLINE BUSINESS OWNER.
If you’re on a mission, want to make an impact, do some crazy good, (heck, even change the world!) then you’ve gotta sell your products and services.
I don’t need to tell you that more people using your products means a brighter future for us all… because that’s why you’re in business—to make a difference.
That’s why I’m in business, too.
I USE THE POWER OF WORDS, IDEAS AND STRATEGY TO HELP YOU SELL MORE.
It just so happens my modus operandi is email
Email breaks down barriers and builds the know, like, trust (and stalk) factor on autopilot.
It’s your secret weapon to bridge “No mans / woman’s Land” so you can connect and engage on a level that’s usually reserved for BFF’s.
And if your products are an alternative to those that have no thought for sustainability or kindness, then I'm the gal to help you get them into the hands of those who care.
I'll champion your brand all the way to the inbox (and beyond) to help you scale your business, make more sales and, of course…
…CREATE MORE IMPACT
Hello, I’m Sarah
For twelve years I worked as an actor whilst doing the usual bartending and waiting tables in between acting jobs to make rent.
I jumped from gig to gig (hello Shakespeare and Emmerdale) before I decided to exit the industry to pursue other life goals—marriage, kids and a new business. My passion for acting and creativity has never left my side and to this day, still guide all that I do.
As an email copywriter and strategist, I use my acting skills to identify customer’s core motivations, understand their behaviours and know what triggers their emotions (just as I did with the characters I played on stage and screen) to expertly lead them to a decision to buy.
With this right-brain creativity and my left-brain logic (AKA The Intrigue) I plot and plan effective email flows that bring more revenue, whilst keeping the customer experience front and centre.
Want me on your team to help maximise your email revenue?
Besides strategising and writing emails…
I have two gorgeous girls who keep me on my toes and continually show me what really matters in this world.
My passion for natural living and sustainability led me to launch the first season of “The Business of Universal Kindness Podcast”. I interviewed 13 mission driven e-commerce founders, to find out what it takes to bring a business to life fuelled by a desire to make an impact in the world. You can listen to it here.
I eat a mostly plant-based diet, embrace natural products and I try my best to minimise my waste to help ensure a future for our planet.
I love Lego. Even more than my kids (no, I mean... I love Lego more than my kids love Lego!). I buy them Lego kits as gifts but then “accidentally” take over the build – I try not to make them cry but it’s sometimes unavoidable. Oops!
I dabble in scriptwriting and who knows if you’ll one day see a Netflix TV series written by Sarah Henson one day. For research I immerse myself in all things Marvel, sci-fi and fantasy… with a side helping of comedy.
As much as I love the creative side of life (hello writing and acting), I also have a strange balance of left brain too. This explains my tech-geekyness, which is why I love tinkering with various email platforms and other Saas products!
