Behind the scenes – what I’m working on now, what I’m doing in life and what I’m doing to “procrastinate”…

LAST UPDATE: 15th March 2025

Diving deep into Klaviyo metrics for one of my retainer clients, whilst also coming up with some strategies to inject some new life into their automation flows.
I’m strategising some new funnels for another client, after data has shown low conversions on current set up. What I’m seeing here is that you must always be testing and measuring against the control data.
Need some help with your email strategy? Book a one-off consult call, or if your automations need an overhaul, I have capacity for a new project at the moment. Get in touch here.

Very excited about a summer trip I am planning with my girls - we are off to Italy for 17 days! We are doing train travel from Venice to Milan, Florence and Rome with stop-offs at Lake Como and Pisa. Can’t wait – I’m even learning Italian on duolingo, which has been on my wish-list for years.
DIY on my house is slowly taking place again. I’m doing the boring stuff at the moment like stripping paint and sanding wood. My favourite bit is the decorating.
Rabbits have returned to their outside hutch after wintering in the conservatory. We’re in that mid-point of weather where it’s too hot in the conservatory during the day but too cold at night outside so we’re doing the hokey-cokey with their habitats (in-out-in-out).

I have recently watched:

Running Point (Netflix) – great, light-hearted watching. Some really nice natural performances, especially Kate Hudson – who is looking so much like her mum now - takes me back to Wildcats!
Paradise (Disney+) – edgy, yet easy-watching 8 episodes. Don’t read anything about this just watch it and feel the hit at the end of episode 1, and be aware of the continuous soundtrack during episode 7. I’ll leave it there.

Watching:

Currently diving into some courses at the moment – Girls That Invest course and also The Art of Influence on BBC Masetro by Evy Pompouras.

Reading (or) listening to:

Alchemy by Rory Sutherland – this is an incredible insight into people’s buying behaviours. I love how Rory delivers such great insight from his years of working at Olgivy. So much more to say about this book but maybe that will most likely become a blog post like this one - think I’ll need to re-listen to it since there are so many gems in this book.
Magnetic by Rochelle Fox. This one started good but has gotten a bit formulaic. Will return to this after I’ve finished Alchemy (maybe)… (I reserve the right to stop reading/ listening to a book mid-way through)