Need to get your offer or product online fast but you’re on a budget or not ready to build out a website or landing page? There’s an easy way of getting something online that involves using your Google Drive and a Google doc. Find out how to set this up and have your offer online in an instant!

Not sure what metrics or data you should be tracking to make sure your email strategy is on point and relevant to your readers? Find out what data points you should have your eye on and how to keep it all recorded efficiently in this post.

When running a business online, you want to make your life as easy as possible by finding ways to hack your way to the end goal. I have 5 tech hacks that have helped me shave hours off my working day and up-levelled my work as an email copywriter and I’m sharing them with you today.

You may have been told about passive voice and active voice in writing, but how does this apply to copywriting and why does it matter? Find out when you should be using active or passive voice in your copy here.

Running an online business means just one thing… you have a ton of passwords to remember for various platforms to run your business. Well, there are other things, but your passwords can be a pain to remember and keep safe. Enter LastPass! Find out how to use this life saving tool to help you stay organised and secure.

Re-engagement campaigns sound confusing but they’re not at all. If you’re using email marketing then you should have a re-engagement sequence set up too. Why? I’ll reveal all in this post.

We’re not talking stand-on motorised vehicles. We’re talking about the type that moves you from one thing to the next in writing. Here we’re talking segues - what they are and how to use them effectively!

If you find it hard to write anything, let alone copy, then you might need a few fundamentals to get you going. In this post I talk about concept and flow with a little lesson in segues too.

Are you using Google Docs for your online business? If not, you should and if you are then bravo! Whatever is the case... here’s 13 things you probably didn’t know you can do with Google Docs to make your business more efficient.

Copywriting isn’t that scary if you know a few basics to get you going. Here are my top 5 favourite copywriting tips that will change the way you write forever.

Once you set up your website, you may wonder how to use your gmail account to receive emails from your domain name. You can set up a GSuite account or use the method I show you in this tutorial.

Struggling for ideas of what to put in your newsletters for your ecommerce business? Here are 15 ideas plus a method to turn them into a year's worth of content, so you can have a consistent email schedule.

Ever wondered how to persuade your customers to buy your products without having to shout “buy my thing”, then this post is for you. Learn 7 powerful persuasion tactics you can use in your ecommerce emails today.

Writing copy that speaks to the heart of your customer is only possible when you know who your customer is and what they’re thinking. So to glean this information, what better way than to directly ask them? This tutorial shows you how to set up a survey using Google Forms so you can send it to your customers, subscribers or audience and get their feedback.

From social media posts to full sales pages, plus everything in between, there are copywriting formulas that work for all. Find out the two most powerful copywriting formulas you can use to help sell your products today.

Email marketing is the dog's long johns :) You know this, so why aren’t you leveraging the power of email to skyrocket your sales? Let’s set you up with a consistent email schedule so there’s no excuse to not email your readers so you can make sales in your sleep. But how do you do this? Read on.

ConvertKit is pretty damn cool! This clever trick will allow you to link back to past emails sent so that you can have a repository of your past content. Repurposing here we come!

Breakthrough Advertising, the hallowed marketing book from the late, great Eugene M Schwartz is in the hall of fame of marketing. Copies of this book once fetched hundreds of dollars and I have a copy. Here are the key concepts that Schwartz made famous.

In old-school marketing known as direct response, there’s always been a lot of talk about your hook or big idea when it comes to your marketing campaign. So what are they? And what’s the difference? Read on to find out.

Ever wondered how to create segments in your ConvertKit account and how to use them effectively for a more strategic approach to your email marketing? Then this tutorial is just for you.