Discover 7 strategic locations to place email opt-in forms on your website. Learn how to use announcement bars, exit popups, blog posts, and more to grow your email list effectively. Includes implementation tips and best practices from an email marketing expert.

Learn how to create an opt-in form for your website. Discover why this will be one of your most important tasks as an online business owner – even if you're just starting out.

Copywriting 101 – Master the art of copywriting with foundational techniques for online business owners. Discover key elements to elevate your skills for writing copy!

Unlock the power of storytelling to captivate prospects and build trust. Emotion-driven narratives sell ideas and products by forging lasting connections.

Discover my top 6 favorite free Squarespace hacks and code snippets to enhance your Squarespace website. Get creative with template customisation!

Elevate your Squarespace website with plugins to help customize your website – but where do you find such plugins? Here are the top 10 Squarespace plugin shops by creators and developers who are at the top of this industry. Boost your SEO, ecommerce, and more.

Learn how to start, design, and optimise your Squarespace website with expert tips and hacks. Maximise your online business presence today!

Discover the top 10 platforms for selling digital products and services in 2024. Find the perfect solution for your online business with this comprehensive guide and expert insights.

Boost your email marketing campaigns with 8 best practices to improve email deliverability in 2024. Learn how to ensure your emails reach your reader’s inbox.

SPF, DKIM, and DMARC are essential tools in the fight against email fraud and abuse. Find out how to easily set these up for your email service provider to ensure they get the greenlight on the receiving end!

A Simplified Guide to Understanding Email Authentication – The Story of the Courier, the Parcel, and the Gatekeeper.

As an online business owner, you're likely wearing many hats. Find out how to use Google Workspace (formerly G Suite) to take some of the burden with the help of Google Calendar, Google Drive, Google Meet, and more, to sky rocket your productivity.

Need to get your offer or product online fast but you’re on a budget or not ready to build out a website or landing page? There’s an easy way of getting something online that involves using your Google Drive and a Google doc. Find out how to set this up and have your offer online in an instant!

Not sure what metrics or data you should be tracking to make sure your email strategy is on point and relevant to your readers? Find out what data points you should have your eye on and how to keep it all recorded efficiently in this post.

When running a business online, you want to make your life as easy as possible by finding ways to hack your way to the end goal. I have 5 tech hacks that have helped me shave hours off my working day and up-levelled my work as an email copywriter and I’m sharing them with you today.

You may have been told about passive voice and active voice in writing, but how does this apply to copywriting and why does it matter? Find out when you should be using active or passive voice in your copy here.

Running an online business means just one thing… you have a ton of passwords to remember for various platforms to run your business. Well, there are other things, but your passwords can be a pain to remember and keep safe. Enter LastPass! Find out how to use this life saving tool to help you stay organised and secure.

Re-engagement campaigns sound confusing but they’re not at all. If you’re using email marketing then you should have a re-engagement sequence set up too. Why? I’ll reveal all in this post.

We’re not talking stand-on motorised vehicles. We’re talking about the type that moves you from one thing to the next in writing. Here we’re talking segues - what they are and how to use them effectively!

If you find it hard to write anything, let alone copy, then you might need a few fundamentals to get you going. In this post I talk about concept and flow with a little lesson in segues too.