tech & tools I recommend…
I have used all of these tools for my own business or for a client.
Some tools have affiliate links, meaning I may receive a commission if you choose to sign up through my link (at no extra cost to your yourself)
BUSINESS BASE
Squarespace
A user-friendly website builder and hosting platform that offers sleek, customisable templates*. It's ideal for creating professional-looking websites without coding knowledge, making it perfect for small businesses and entrepreneurs.
*Check out these templates from Liz Ellery
Zapier
An automation tool that connects various apps and services, allowing you to create automated custom workflows. It saves time by automating repetitive tasks, improving productivity & reducing human error in business processes.
EMAIL & COMMS
⭐ ConvertKit ⭐
An email marketing platform designed for creators and small businesses. It offers easy-to-use email automation, segmentation, and landing page creation, helping to grow and engage your audience effectively.
I highly recommend Convertkit – I’ve used it for years!
Streak
A customer relationship management (CRM) tool that integrates directly with Gmail. It helps track and manage customer interactions, sales pipelines, and projects, plus you can see when your email has been read!
Zoom
A video conferencing tool that enables remote meetings, webinars, and virtual events. It offers high-quality video and audio, screen sharing, and recording features, essential for remote teams and client interactions.
Acuity
An online scheduling software that allows clients to book appointments directly. It syncs with your calendar, sends reminders, and can handle payments, streamlining the booking process for service-based businesses.
PRODUCTION
Canva
A graphic design platform with a vast library of templates and elements. It enables non-designers to create professional-looking visuals for social media, presentations, and marketing materials quickly and easily.
Loom
A video messaging tool that allows you to record your screen and camera simultaneously. It's great for creating tutorials, giving feedback, or explaining complex ideas, enhancing remote communication and collaboration.
MONEY & PAYMENTS
Stripe
A versatile payment processor that accepts various payment methods. It offers robust security features and integrates easily with many digital platforms, making it ideal for online business owners to accept payments.
Wise
A bank and international money transfer service that offers competitive exchange rates and low fees. It's particularly useful for businesses dealing with multiple currencies or paying international contractors.
LEGAL
The Contract Shop
An online store offering customizable legal templates for various business needs. It provides affordable access to essential legal documents, helping small businesses protect themselves without hefty lawyer fees.
QuickBooks
A comprehensive accounting software that manages bookkeeping, invoicing, and financial reporting. It simplifies tax preparation and provides valuable financial insights for better business decision-making.
COPY TOOLS
Hemingway
A writing tool that analyses your text for readability. It highlights complex sentences and common errors, helping you create clearer, more concise content that engages your audience effectively.
Headline Analyzer / Studio
A free tool that scores your headlines based on structure, grammar, and readability. It helps craft more engaging titles for blog posts, emails, and social media, potentially increasing click-through rates.
AI
ChatGPT
An AI language model capable of generating human-like text. It can assist with content creation, answer questions, and provide creative ideas, serving as a versatile tool for various business writing & brainstorming tasks.
Claude
Similar to ChatGPT, Claude offers advanced conversational and analytical capabilities. It excels in complex problem-solving, data analysis, and generating detailed, context-aware responses.
Want AI to write like you do, in YOUR voice? Check out my guide Hey ChatGPT, Write Like Me!
E-COMMERCE
Shopify
A comprehensive e-commerce platform for building and managing online stores. It offers customisable templates, secure payment processing, and various apps to enhance functionality, making it easy to start & scale an online shop.
Klaviyo
An email marketing and customer data platform specifically designed for e-commerce. It enables personalised email campaigns based on customer behavior, helping to increase engagement, retention, and sales for online stores.
This is my favourite email platform for e-commerce! Contact me if you need help setting up Klaviyo.