Copywriting 101 – Master the art of copywriting with foundational techniques for online business owners. Discover key elements to elevate your skills for writing copy!

Unlock the power of storytelling to captivate prospects and build trust. Emotion-driven narratives sell ideas and products by forging lasting connections.

Need to get your offer or product online fast but you’re on a budget or not ready to build out a website or landing page? There’s an easy way of getting something online that involves using your Google Drive and a Google doc. Find out how to set this up and have your offer online in an instant!

You may have been told about passive voice and active voice in writing, but how does this apply to copywriting and why does it matter? Find out when you should be using active or passive voice in your copy here.

We’re not talking stand-on motorised vehicles. We’re talking about the type that moves you from one thing to the next in writing. Here we’re talking segues - what they are and how to use them effectively!

If you find it hard to write anything, let alone copy, then you might need a few fundamentals to get you going. In this post I talk about concept and flow with a little lesson in segues too.

Copywriting isn’t that scary if you know a few basics to get you going. Here are my top 5 favourite copywriting tips that will change the way you write forever.

Ever wondered how to persuade your customers to buy your products without having to shout “buy my thing”, then this post is for you. Learn 7 powerful persuasion tactics you can use in your ecommerce emails today.

From social media posts to full sales pages, plus everything in between, there are copywriting formulas that work for all. Find out the two most powerful copywriting formulas you can use to help sell your products today.

Breakthrough Advertising, the hallowed marketing book from the late, great Eugene M Schwartz is in the hall of fame of marketing. Copies of this book once fetched hundreds of dollars and I have a copy. Here are the key concepts that Schwartz made famous.

In old-school marketing known as direct response, there’s always been a lot of talk about your hook or big idea when it comes to your marketing campaign. So what are they? And what’s the difference? Read on to find out.

The about page is one of the most visited pages on your website after someone lands on your site, so it’s really important you have all the right elements on there to communicate your brand's value. Read on to find out how to write a kick-ass about page for your ecommerce website.

What’s a CTA, CRO or even an ATF? This is your essential guide to copywriting terms, definitions and acronyms so you can be “in-the-know” and on top of your copywriting game (if there is such a game!).

If you’ve ever thought about hiring a copywriter to write your website words or emails, then nearly had a heart attack when the quote or proposal came through, then you’ll want to read this to understand why that figure is so high.

There’s talk about how personalising your emails can create a deeper connection with your email subscribers - so should you be adding your subscribers name to the content of your emails? Find out here!

If you’ve ever wondered what a double opt-in is or whether you should be using a double opt in whe subscribers sign up to your email list or to receive a lead magnet, then this post is for you.

If you’ve ever suffered procrastination when writing copy, or find yourself overthinking it and restarting over and over again, then this piece of advice will save you. It was something a mentor of mine shared with me that has helped me become a much faster and efficient writer.

It’s a great feeling when you get notified of a new subscriber, but once they’ve opt-ed in… what exactly are you supposed to do with them? Find out what to do to take advantage of this crucial moment when you have their attention.

If you’ve been in the online space for any amount of time you will hear time and time again that you need to research your target market to 1) create the right products and offerings and 2) speak to that target market in a way that gets them on board with your product or offering AND buy.

For this article I’m focusing on the second point which is what copywriting is all about.

So why do you need to do research? Can’t you just say how great your thing is and hope it sells?

When it comes to positioning your brand and selling your products your messaging needs to be on point. You’ll want to be clear on your brand message before you start on your marketing message for your products, so here’s your guide on the 9 aspects you’ll need to consider to get your brand message right.