Re-engagement campaigns sound confusing but they’re not at all. If you’re using email marketing then you should have a re-engagement sequence set up too. Why? I’ll reveal all in this post.

Struggling for ideas of what to put in your newsletters for your ecommerce business? Here are 15 ideas plus a method to turn them into a year's worth of content, so you can have a consistent email schedule.

If you’re running an ecommerce store you may wonder how to capture your potential customer’s email address if they haven’t yet bought. In this post you’ll find my list of 12 email opt-in ideas for ecommerce to help you get your website visitors on your list before they even buy.

The about page is one of the most visited pages on your website after someone lands on your site, so it’s really important you have all the right elements on there to communicate your brand's value. Read on to find out how to write a kick-ass about page for your ecommerce website.

Beth Coldrick, founder of BAO Skincare, shares her journey of what inspired her to start her home-made skincare brand, the challenges she faced in business and life and how these experiences have shaped her business today.

Fiona Smyth, co-founder of TotsBots, shares her journey of building a cloth nappy empire that sources eco-friendly materials and makes each item in the UK.

Marcus and Nick, founders of the Bower Collective, share their journey to build a refill and replenishment e-commerce store providing the conscious consumer with all their non-food household needs.

Bex Walker, founder of Bexfast, shares her journey from making her vegan breakfast pots every night in her home kitchen… to leading a team of people and fulfilling hundreds of orders each week.

Charlotte Henshaw and Callum Parsons of Fire & Flow Coffee share their journey of their mission for ethical coffee sourcing and how they go above and beyond to support their coffee partners in business.

Caroline Sims of Botanycl shares her journey to launching her supplement company with a signature product Skin Clear Elixr that is revolutionising women's lives around problematic skin.

Rachel Speth and Jeff Delkin of Bambu share their journey of 20+ years in e-commerce, from creating their own products in China after being inspired by the majesty of bamboo, to growing their business that includes B2B.

Are you running an ecommerce business and not yet set up a welcome sequence for your customers when they first opt-in? I’m not going to shame you, because this is a tale I’ve heard so often.  But, if you’re wondering if you really need one, then here are 4 no-brainer reasons why you should create one today.

Paula Quazi, co-founder of smol, shares her journey to create an eco-friendly laundry brand that has been wildly successful ever since it launched, and how they continue to push the boundaries of what can be done to change an industry dominated by big brands.

Valentina Milanova, founder of Daye, shares her journey of how she went from just an idea to raising over $5.5M in funding to bring her business to life, and provide revolutionary period care and information made to fit their customer.

Charity Nichols, founder of Green Tulip, shares her journey of how she built a dedicated team of people who run the various aspects of her many business ventures, and how she has grown her online business in the process.

I’m sure you probably know that email marketing is a powerful strategy, after all you hear it from ever corner of the internet, so why are you yet to embrace the full power of emails?

If you need to know why you should invest some of your valuable time (I know you don’t have much of it, but it will be worth it!) into getting a consistent email strategy in place, then read on, because this could change your business forever.

So, why use email marketing?

Chlöe Luxton of Bramley shares her journey in creating a quintessentially British bath and body brand that has grown organically over the past 10 years.

Sarah Welsh, co-founder of the brand Hanx, shares her journey of redefining the condom market as well as championing female sexual health and wellness.

Anna Brightman, co-founder UpCircle, shares her journey from the Dragon’s Den to scaling her eco skincare company using recycled ingredients.

When you’re running an ecommerce business you may not think your brand has a voice, but this is one of the key elements that can attract customers who love your products. In this post you’ll find out 6 simple steps for curating or creating a brand voice.