Chlöe Luxton – Bramley
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The Business of Universal Kindness Podcast
Episode 3
Listen in to episode 3 as we dive deep with Chlöe Luxton of Bramley; a quintessentially British bath and body brand that has grown organically over the past 10 years. Chlöe reveals the challenges she has faced and as she raised her company alongside three children and how her past connections in her career allowed her to call in favours to build a brand that is fast becoming one of the leading natural brands in the UK. Listen in as we find out about:
The moment Chlöe thought “I don’t know if I can do this” when driving away from a middle-of-nowhere pub that would be the catalyst for launching her business.
How her “apothecary” connection from a previous career was instrumental in launching Bramley, and her approach to creating products that uniquely harnessing each ingredient for its benefit.
How Bramley slowly made a name for itself over the years through word of mouth and referral through out the hospitality industry to now be featured in over 500 hotels and guest houses.
The exciting collaborations that have catapulted the Bramley name, and the biggest challenge the company faced that nearly bankrupted the business five years ago.
Their top-selling product that is prospering well during the COVID-19 pandemic and how the current situation brought forward a new product launch.
The hefty investment that Chlöe and her business partner, Dan, had to ditch when they intuitively knew it wasn’t the right direction for the business.
Chlöe reveals one of her favorite moments of the customer order journey, that makes her do a “happy dance”.
The Bramley approach to Black Friday and how they strike a balance with discounts and maintaining the brand reputation.
Chlöe's advice for if you have an idea that you want to bring to market, and how the power of collaboration can do wonders for a brand.
SHOW NOTES:
About Chlöe Luxton
Chloë Luxton, founder of Bramley, has a long-held passion for natural beauty products. When she and her husband Charlie decided to take on The Beckford Arms in Wiltshire, a small country hotel and pub, he asked Chloë to recommend a chic, completely natural beauty brand to provide product for the bathrooms. She was surprised to discover that that there wasn’t anything appropriate; and with that, the idea for the Bramley brand was born. Inspired by her own childhood in the country, Chloë decided she wanted Bramley to be a natural, essential oil bath and body collection; with the central brief that rather than an extensive range of unexceptional products, each product should be an absolute hero within its own category. Since launching, Bramley has grown organically and can now be found in over 500 likeminded hotels, pubs and shops.
Website: https://www.bramleyproducts.co.uk/
Instagram: https://www.instagram.com/bramleyproducts/
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