Elevate your Squarespace website with plugins to help customize your website – but where do you find such plugins? Here are the top 10 Squarespace plugin shops by creators and developers who are at the top of this industry. Boost your SEO, ecommerce, and more.

Learn how to start, design, and optimise your Squarespace website with expert tips and hacks. Maximise your online business presence today!

Discover the top 10 platforms for selling digital products and services in 2024. Find the perfect solution for your online business with this comprehensive guide and expert insights.

As an online business owner, you're likely wearing many hats. Find out how to use Google Workspace (formerly G Suite) to take some of the burden with the help of Google Calendar, Google Drive, Google Meet, and more, to sky rocket your productivity.

When running a business online, you want to make your life as easy as possible by finding ways to hack your way to the end goal. I have 5 tech hacks that have helped me shave hours off my working day and up-levelled my work as an email copywriter and I’m sharing them with you today.

Running an online business means just one thing… you have a ton of passwords to remember for various platforms to run your business. Well, there are other things, but your passwords can be a pain to remember and keep safe. Enter LastPass! Find out how to use this life saving tool to help you stay organised and secure.

Are you using Google Docs for your online business? If not, you should and if you are then bravo! Whatever is the case... here’s 13 things you probably didn’t know you can do with Google Docs to make your business more efficient.

Writing copy that speaks to the heart of your customer is only possible when you know who your customer is and what they’re thinking. So to glean this information, what better way than to directly ask them? This tutorial shows you how to set up a survey using Google Forms so you can send it to your customers, subscribers or audience and get their feedback.

Breakthrough Advertising, the hallowed marketing book from the late, great Eugene M Schwartz is in the hall of fame of marketing. Copies of this book once fetched hundreds of dollars and I have a copy. Here are the key concepts that Schwartz made famous.

In old-school marketing known as direct response, there’s always been a lot of talk about your hook or big idea when it comes to your marketing campaign. So what are they? And what’s the difference? Read on to find out.

What exactly is ethical marketing? And how can you do it for your ecommerce business? Find out the do’s and don’ts when it comes to marketing your products ethically.

As an ecommerce business owner you’re putting in the hard work to convert viewers and readers into customers, but what then? How do you get your customers to return and buy again? Here are three ways to encourage repeat purchases.

Want to make sure your emails are GDPR compliant? In this post you’ll find out what you need to know about GDPR for emails and your marketing strategy. Believe me, it’s not as scary as it sounds!

If you’ve been in the online space for any amount of time you will hear time and time again that you need to research your target market to 1) create the right products and offerings and 2) speak to that target market in a way that gets them on board with your product or offering AND buy.

For this article I’m focusing on the second point which is what copywriting is all about.

So why do you need to do research? Can’t you just say how great your thing is and hope it sells?

If you’re wondering what a marketing funnel is and get yourself tied in knots because you can’t wrap your head around it all, then fear not, in this post I’m breaking it all down to simple steps. This will give you the basics of what a funnel is and make you dangerous enough to go create one for your business.

When it comes to positioning your brand and selling your products your messaging needs to be on point. You’ll want to be clear on your brand message before you start on your marketing message for your products, so here’s your guide on the 9 aspects you’ll need to consider to get your brand message right.

Have you ever thought of going to a business conference? Here’s one that should be on your list to go to – The Copywriter Club IRL event. These are my insights from being the dumbest person in that room.

Have you got an effective email marketing strategy for your ecommerce business? If not, I know what might be holding you back! There are some lies about email marketing doing the rounds and I’m about to bust these “myths” so you can start harnessing the power of email and make more sales.

In a sea of “sameness” online, how do you make your brand stand out? There are multiple ways to do this, but there’s one thing you can do that will gain trust with your readers and it’s a trick I learned from my Mesiner acting training. It’s all about the TRUTH of what you’re saying and it will help you stand out in a crowded market.

If you want to write copy that motivates customers to buy then make the most of your Netflix binge-watch and learn this acting trick that will help you write more persuasive copy. I reveal this clever acting technique in this post to help you become a better copywriter for your online business.