Are you using Google Docs for your online business? If not, you should and if you are then bravo! Whatever is the case... here’s 13 things you probably didn’t know you can do with Google Docs to make your business more efficient.

Copywriting isn’t that scary if you know a few basics to get you going. Here are my top 5 favourite copywriting tips that will change the way you write forever.

Once you set up your website, you may wonder how to use your gmail account to receive emails from your domain name. You can set up a GSuite account or use the method I show you in this tutorial.

Struggling for ideas of what to put in your newsletters for your ecommerce business? Here are 15 ideas plus a method to turn them into a year's worth of content, so you can have a consistent email schedule.

Ever wondered how to persuade your customers to buy your products without having to shout “buy my thing”, then this post is for you. Learn 7 powerful persuasion tactics you can use in your ecommerce emails today.

Writing copy that speaks to the heart of your customer is only possible when you know who your customer is and what they’re thinking. So to glean this information, what better way than to directly ask them? This tutorial shows you how to set up a survey using Google Forms so you can send it to your customers, subscribers or audience and get their feedback.

From social media posts to full sales pages, plus everything in between, there are copywriting formulas that work for all. Find out the two most powerful copywriting formulas you can use to help sell your products today.

Email marketing is the dog's long johns :) You know this, so why aren’t you leveraging the power of email to skyrocket your sales? Let’s set you up with a consistent email schedule so there’s no excuse to not email your readers so you can make sales in your sleep. But how do you do this? Read on.

ConvertKit is pretty damn cool! This clever trick will allow you to link back to past emails sent so that you can have a repository of your past content. Repurposing here we come!

Breakthrough Advertising, the hallowed marketing book from the late, great Eugene M Schwartz is in the hall of fame of marketing. Copies of this book once fetched hundreds of dollars and I have a copy. Here are the key concepts that Schwartz made famous.

In old-school marketing known as direct response, there’s always been a lot of talk about your hook or big idea when it comes to your marketing campaign. So what are they? And what’s the difference? Read on to find out.

Ever wondered how to create segments in your ConvertKit account and how to use them effectively for a more strategic approach to your email marketing? Then this tutorial is just for you.

There’s nothing like cleaning house and your email list deserves this special treatment too – especially since it’s so valuable an asset to your business. So let’s find out how to clean your email list to keep it healthy and bringing in the money for your business.

There’s a lot of talk online about don’t be afraid of people unsubscribing from your email list, which is true, but what should you do if you get LOTS of unsubscribes? The answer is... do this audit first.

Want to be able to use your Squarespace website domain name with a unique slug to redirect to an external URL? In this tutorial you’ll find out how to create “pretty links” using your Squarespace domain without needing a plugin.

If you’re disappointed with your email open rate, there’s one easy thing you can do to get up to 50% more opens. Anyone can implement this method– even with a tiny list! Find out what you need to do to increase your email open rates by 50%.

If you’re running an ecommerce store you may wonder how to capture your potential customer’s email address if they haven’t yet bought. In this post you’ll find my list of 12 email opt-in ideas for ecommerce to help you get your website visitors on your list before they even buy.

GDPR may seem like a minefield when it comes to sending emails. But there are just two simple steps involved 1. Get your subscribers consent, and 2. Use that data properly. Find out how to do both these things in this tutorial to learn how to set up your ConvertKit account for GDPR compliance.

How’s your open rate? Want to know two simple things you can change in your emails that will impact your open rate? And no – neither one is the subject line (although that does help!). Find out these 2 simple things you can do to improve your email open rate here.

What exactly is ethical marketing? And how can you do it for your ecommerce business? Find out the do’s and don’ts when it comes to marketing your products ethically.