Want to capture leads before your reader navigates away from your website? You need a pop-up! In this tutorial I show you how to set up an exit intent popup form using ConvertKit and Squarespace 7.1

As an ecommerce business owner you’re putting in the hard work to convert viewers and readers into customers, but what then? How do you get your customers to return and buy again? Here are three ways to encourage repeat purchases.

The about page is one of the most visited pages on your website after someone lands on your site, so it’s really important you have all the right elements on there to communicate your brand's value. Read on to find out how to write a kick-ass about page for your ecommerce website.

Have you written your welcome sequence and now need to get it into ConvertKit so it delivers to your subscriber? Watch this tutorial as I show you how to set up a welcome sequence in Convertkit that’s GDPR compliant and works correctly! This process works for any sequence you want to set up in Convertkit.

Want to make sure your emails are GDPR compliant? In this post you’ll find out what you need to know about GDPR for emails and your marketing strategy. Believe me, it’s not as scary as it sounds!

What’s a CTA, CRO or even an ATF? This is your essential guide to copywriting terms, definitions and acronyms so you can be “in-the-know” and on top of your copywriting game (if there is such a game!).

In this post I show you behind the scenes as I write a new welcome sequence. I keep it as simple as possible and you learn the reasons why I write what I write. Let’s dive in!

Not sure whether you should keep your email subscribers in your welcome sequence before sending them your regular broadcast emails? Here’s what you need to know to help you make that decision.

If you ever hesitate on pressing the send button, then you’ll want to check your email is ready first. Here are three worst email mistakes you’ll want to avoid before you hit send.

Trying to figure out how to connect your Squarespace forms to your Email Service Provider so your subscriber sign-ups are automated? No problemo, this tutorial covers it!

If you’ve ever thought about hiring a copywriter to write your website words or emails, then nearly had a heart attack when the quote or proposal came through, then you’ll want to read this to understand why that figure is so high.

If you’re new to email marketing you might be wondering what a broadcast email is and what makes it different from an automation email or autoresponder. You’ll find out in this post!

Squarespace directly integrates with mailchimp, so you don't have to embed a sign up box or use Zapier. Mailchimp isn’t my favourite ESP (and I’ll tell you why) but this guide will show you how to connect the tech and get your lead magnet delivered.

There’s talk about how personalising your emails can create a deeper connection with your email subscribers - so should you be adding your subscribers name to the content of your emails? Find out here!

Beth Coldrick, founder of BAO Skincare, shares her journey of what inspired her to start her home-made skincare brand, the challenges she faced in business and life and how these experiences have shaped her business today.

If you’ve ever wondered what a double opt-in is or whether you should be using a double opt in whe subscribers sign up to your email list or to receive a lead magnet, then this post is for you.

Fiona Smyth, co-founder of TotsBots, shares her journey of building a cloth nappy empire that sources eco-friendly materials and makes each item in the UK.

If you’ve been wracking your brain on how to get people to sign up to your list and also deliver your lead magnet to your subscribers using Mailerlite then this guide is for you.

Marcus and Nick, founders of the Bower Collective, share their journey to build a refill and replenishment e-commerce store providing the conscious consumer with all their non-food household needs.

If you’ve ever suffered procrastination when writing copy, or find yourself overthinking it and restarting over and over again, then this piece of advice will save you. It was something a mentor of mine shared with me that has helped me become a much faster and efficient writer.