Bex Walker, founder of Bexfast, shares her journey from making her vegan breakfast pots every night in her home kitchen… to leading a team of people and fulfilling hundreds of orders each week.

Heard that you need to segment your email list but have no idea what this means or how to do it? Come on in to learn the basics of how you can easily segment your subscribers to get better results from your emails.

Charlotte Henshaw and Callum Parsons of Fire & Flow Coffee share their journey of their mission for ethical coffee sourcing and how they go above and beyond to support their coffee partners in business.

Heard that you need to segment your email list but have no idea what this means or how to do it? Come on in to learn the basics of how you can easily segment your subscribers to get better results from your emails.

Caroline Sims of Botanycl shares her journey to launching her supplement company with a signature product Skin Clear Elixr that is revolutionising women's lives around problematic skin.

There’s so much knowledge to be gained from people who are working in ecommerce – even if they are in direct competition to what you do. Katie Thies, copywriter, shares her insights from working in ecommerce on what you can do to get better results from email.

Rachel Speth and Jeff Delkin of Bambu share their journey of 20+ years in e-commerce, from creating their own products in China after being inspired by the majesty of bamboo, to growing their business that includes B2B.

Are you running an ecommerce business and not yet set up a welcome sequence for your customers when they first opt-in? I’m not going to shame you, because this is a tale I’ve heard so often.  But, if you’re wondering if you really need one, then here are 4 no-brainer reasons why you should create one today.

Paula Quazi, co-founder of smol, shares her journey to create an eco-friendly laundry brand that has been wildly successful ever since it launched, and how they continue to push the boundaries of what can be done to change an industry dominated by big brands.

Thinking about getting a Kindle Fire 7 for you children?  Hold up for a moment and read this first, it may just change your mind. Plus why this matters if you run an ecommerce business (or any kind of business that has customers) – it has something to do with user experience.

Valentina Milanova, founder of Daye, shares her journey of how she went from just an idea to raising over $5.5M in funding to bring her business to life, and provide revolutionary period care and information made to fit their customer.

Want to see some subject lines that missed the mark? Find out why they didn’t work, along with possible suggestions to make them better. Plus see some that did work (and steal them if you want).

It’s a great feeling when you get notified of a new subscriber, but once they’ve opt-ed in… what exactly are you supposed to do with them? Find out what to do to take advantage of this crucial moment when you have their attention.

Charity Nichols, founder of Green Tulip, shares her journey of how she built a dedicated team of people who run the various aspects of her many business ventures, and how she has grown her online business in the process.

It’s a great feeling when you get notified of a new subscriber, but once they’ve opt-ed in… what exactly are you supposed to do with them? Find out what to do to take advantage of this crucial moment when you have their attention.

I’m sure you probably know that email marketing is a powerful strategy, after all you hear it from ever corner of the internet, so why are you yet to embrace the full power of emails?

If you need to know why you should invest some of your valuable time (I know you don’t have much of it, but it will be worth it!) into getting a consistent email strategy in place, then read on, because this could change your business forever.

So, why use email marketing?

Chlöe Luxton of Bramley shares her journey in creating a quintessentially British bath and body brand that has grown organically over the past 10 years.

Sarah Welsh, co-founder of the brand Hanx, shares her journey of redefining the condom market as well as championing female sexual health and wellness.

Anna Brightman, co-founder UpCircle, shares her journey from the Dragon’s Den to scaling her eco skincare company using recycled ingredients.

If you’ve been in the online space for any amount of time you will hear time and time again that you need to research your target market to 1) create the right products and offerings and 2) speak to that target market in a way that gets them on board with your product or offering AND buy.

For this article I’m focusing on the second point which is what copywriting is all about.

So why do you need to do research? Can’t you just say how great your thing is and hope it sells?