If you’re wondering what a marketing funnel is and get yourself tied in knots because you can’t wrap your head around it all, then fear not, in this post I’m breaking it all down to simple steps. This will give you the basics of what a funnel is and make you dangerous enough to go create one for your business.

When it comes to positioning your brand and selling your products your messaging needs to be on point. You’ll want to be clear on your brand message before you start on your marketing message for your products, so here’s your guide on the 9 aspects you’ll need to consider to get your brand message right.

Want to make more sales? Then you need to learn to write better copy for your website and emails. Here are the top online tools to help you write better copy for your ecommerce business.

I’m sure you know that copywriting is important for your business. But HOW important is it? Are there any other factors involved? Find out why copywriting needs to be a priority if you’re running an ecommerce business today and what else you need to consider to be successful.

Have you ever thought of going to a business conference? Here’s one that should be on your list to go to – The Copywriter Club IRL event. These are my insights from being the dumbest person in that room.

Have you got an effective email marketing strategy for your ecommerce business? If not, I know what might be holding you back! There are some lies about email marketing doing the rounds and I’m about to bust these “myths” so you can start harnessing the power of email and make more sales.

You probably know email marketing is something you should be doing in your online business, but where do you start?

It’s easy to fall into the habit of thinking that sending a regular email to your subscribers is all you need to do - and that may be where you need to start… just to get yourself in the game.

But if you want to be smart and strategic about marketing, you’ll want to think about implementing email sequences into your plan.

You already know you should be sending emails to your subscribers, but what kind of emails should you be sending? Of course you should be sending sales emails, but what other types of emails should you have in your automations?

Starting online can be overwhelming, especially when you consider all the technical platforms to make it all work. If you’re running a service based business, then you’ll want to know what my top five tools are that I use in my copywriting business.

When you’re writing copy, you want it to emotionally appeal to your reader and make them FEEL something. There’s a little trick that I learned from when I was an actor about how to make your copy more powerful. It’s a little thing called... Don’t tell me, show me.

There’s nothing like having a system to keep you organized, especially when you’re running an online business. Whether you’re a freelancer, service provider or ecommerce store owner, you most likely have a lot of things going on at any one time, so a filing system of your docs and folders is the way to go. See how I organize mine using Google Drive (the best way to store all your information!).

In a sea of “sameness” online, how do you make your brand stand out? There are multiple ways to do this, but there’s one thing you can do that will gain trust with your readers and it’s a trick I learned from my Mesiner acting training. It’s all about the TRUTH of what you’re saying and it will help you stand out in a crowded market.

If you want to write copy that motivates customers to buy then make the most of your Netflix binge-watch and learn this acting trick that will help you write more persuasive copy. I reveal this clever acting technique in this post to help you become a better copywriter for your online business.

If you have a Squarespace website, you don’t have to rely on their integrated forms to capture your email addresses from your leads and customers. You can easily embed a convertkit sign up form into your Squarespace website, but make sure you do the steps right… I’ll show you how in this tutorial.

Email marketing is one of the most effective forms of marketing with a huge return on investment, but if you don’t know how to structure an email properly you might be shying away from sending emails that can sell your products. Find out the anatomy of an email in this post.

When you’re writing your copy, you might think that the one thing you need to remember is a CTA, but I’d like to suggest that there’s one thing that every piece of copy needs to make it effective (and it’s not a CTA, even though you should have that too!). Find out what you should include in your copy here.

Finding it hard to stay productive? If you find procrastination is stopping you from being successful, then this simple trick will have you being more productive every day without fail!

Ready to get you opt-in delivered to your subscriber? Here are all the steps you need to consider to make sure it’s a great subscriber journey and that all the dots are connected to deliver your lead magnet on time!

Not sure what systems you need to deliver your optin or lead magnet to your subscriber? Here’s your guide for everything you need to know to get your Opt-in up and running and sending to your subscriber.

Know you need to get an opt-in set up to get subscribers on your list, but don’t know where to begin? Well this post will show you exactly how to create your opt-in or lead magnet in just four easy steps.