Paula Quazi – smol

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The Business of Universal Kindness Podcast

Episode 6

Not only have they cut out the middle man to bring laundry and dishwasher tablets directly to consumers (through the letterbox) but smol have also embraced kindness to bring eco-friendly detergents that do their job well and are kind to the planet – this includes chemical content and packaging too.

Listen in as we explore the journey of Paula, and her business partner Nick, to create a brand that has been wildly successful since its launch even though they started with just the two of them doing everything. You’ll also discover:

  • Paula’s thoughts on why the current pandemic has created an increase in demand for their products and what has been the most difficult element to control.

  • How Paul and Nick met and the question that drove them to spend 2 years perfecting a formula that challenges the leading brands in their category of detergents.

  • What it took to get their business launched and why they did nearly everything themselves, even up to six weeks after they launched and they were inundated with orders.

  • The surprising myth about bubbles during your wash cycle that will have you rethinking the laundry products you use.

  • Their Eureka moment that meant they had a viable product that proved their hard work was worthwhile.

  • The two-pronged approach they took when launching to make sure they hit the sweet spot for consumers to ensure their success.

  • The challenging constraints they had to work with to produce their first iteration of packaging and how long it took to develop their new revolutionary, more eco-friendly packs that are awaiting a patent.

  • How long it took to reach their annual revenue target, which they set as a benchmark as a means to prove their business would succeed.

  • The truth about their name, smol, and why they believe that the choices we make can have a big impact in the world.

SHOW NOTES:

About Paula Quazi

Paula is the co-founder of smol, one of the fastest growing DNVB’s (Digitally Native Vertical Brand) in the UK. smol delivers super effective yet eco-friendly homecare products through the letterbox via a customer bespoke subscription service. Paula has a passion for environmental and social change through purposeful businesses.

Website: https://smolproducts.com/ 

Instagram: https://www.instagram.com/smolproducts/

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