There’s nothing like cleaning house and your email list deserves this special treatment too – especially since it’s so valuable an asset to your business. So let’s find out how to clean your email list to keep it healthy and bringing in the money for your business.

There’s a lot of talk online about don’t be afraid of people unsubscribing from your email list, which is true, but what should you do if you get LOTS of unsubscribes? The answer is... do this audit first.

Want to be able to use your Squarespace website domain name with a unique slug to redirect to an external URL? In this tutorial you’ll find out how to create “pretty links” using your Squarespace domain without needing a plugin.

If you’re disappointed with your email open rate, there’s one easy thing you can do to get up to 50% more opens. Anyone can implement this method– even with a tiny list! Find out what you need to do to increase your email open rates by 50%.

If you’re running an ecommerce store you may wonder how to capture your potential customer’s email address if they haven’t yet bought. In this post you’ll find my list of 12 email opt-in ideas for ecommerce to help you get your website visitors on your list before they even buy.

GDPR may seem like a minefield when it comes to sending emails. But there are just two simple steps involved 1. Get your subscribers consent, and 2. Use that data properly. Find out how to do both these things in this tutorial to learn how to set up your ConvertKit account for GDPR compliance.

How’s your open rate? Want to know two simple things you can change in your emails that will impact your open rate? And no – neither one is the subject line (although that does help!). Find out these 2 simple things you can do to improve your email open rate here.

What exactly is ethical marketing? And how can you do it for your ecommerce business? Find out the do’s and don’ts when it comes to marketing your products ethically.

Want to capture leads before your reader navigates away from your website? You need a pop-up! In this tutorial I show you how to set up an exit intent popup form using ConvertKit and Squarespace 7.1

As an ecommerce business owner you’re putting in the hard work to convert viewers and readers into customers, but what then? How do you get your customers to return and buy again? Here are three ways to encourage repeat purchases.

The about page is one of the most visited pages on your website after someone lands on your site, so it’s really important you have all the right elements on there to communicate your brand's value. Read on to find out how to write a kick-ass about page for your ecommerce website.

Have you written your welcome sequence and now need to get it into ConvertKit so it delivers to your subscriber? Watch this tutorial as I show you how to set up a welcome sequence in Convertkit that’s GDPR compliant and works correctly! This process works for any sequence you want to set up in Convertkit.

Want to make sure your emails are GDPR compliant? In this post you’ll find out what you need to know about GDPR for emails and your marketing strategy. Believe me, it’s not as scary as it sounds!

What’s a CTA, CRO or even an ATF? This is your essential guide to copywriting terms, definitions and acronyms so you can be “in-the-know” and on top of your copywriting game (if there is such a game!).

In this post I show you behind the scenes as I write a new welcome sequence. I keep it as simple as possible and you learn the reasons why I write what I write. Let’s dive in!

Not sure whether you should keep your email subscribers in your welcome sequence before sending them your regular broadcast emails? Here’s what you need to know to help you make that decision.

If you ever hesitate on pressing the send button, then you’ll want to check your email is ready first. Here are three worst email mistakes you’ll want to avoid before you hit send.

Trying to figure out how to connect your Squarespace forms to your Email Service Provider so your subscriber sign-ups are automated? No problemo, this tutorial covers it!

If you’ve ever thought about hiring a copywriter to write your website words or emails, then nearly had a heart attack when the quote or proposal came through, then you’ll want to read this to understand why that figure is so high.

If you’re new to email marketing you might be wondering what a broadcast email is and what makes it different from an automation email or autoresponder. You’ll find out in this post!