If you’re new to email marketing you might be wondering what a broadcast email is and what makes it different from an automation email or autoresponder. You’ll find out in this post!

Squarespace directly integrates with mailchimp, so you don't have to embed a sign up box or use Zapier. Mailchimp isn’t my favourite ESP (and I’ll tell you why) but this guide will show you how to connect the tech and get your lead magnet delivered.

If you’ve been wracking your brain on how to get people to sign up to your list and also deliver your lead magnet to your subscribers using Mailerlite then this guide is for you.

Heard that you need to segment your email list but have no idea what this means or how to do it? Come on in to learn the basics of how you can easily segment your subscribers to get better results from your emails.

Heard that you need to segment your email list but have no idea what this means or how to do it? Come on in to learn the basics of how you can easily segment your subscribers to get better results from your emails.

There’s so much knowledge to be gained from people who are working in ecommerce – even if they are in direct competition to what you do. Katie Thies, copywriter, shares her insights from working in ecommerce on what you can do to get better results from email.

Are you running an ecommerce business and not yet set up a welcome sequence for your customers when they first opt-in? I’m not going to shame you, because this is a tale I’ve heard so often.  But, if you’re wondering if you really need one, then here are 4 no-brainer reasons why you should create one today.

Want to see some subject lines that missed the mark? Find out why they didn’t work, along with possible suggestions to make them better. Plus see some that did work (and steal them if you want).

It’s a great feeling when you get notified of a new subscriber, but once they’ve opt-ed in… what exactly are you supposed to do with them? Find out what to do to take advantage of this crucial moment when you have their attention.

It’s a great feeling when you get notified of a new subscriber, but once they’ve opt-ed in… what exactly are you supposed to do with them? Find out what to do to take advantage of this crucial moment when you have their attention.

I’m sure you probably know that email marketing is a powerful strategy, after all you hear it from ever corner of the internet, so why are you yet to embrace the full power of emails?

If you need to know why you should invest some of your valuable time (I know you don’t have much of it, but it will be worth it!) into getting a consistent email strategy in place, then read on, because this could change your business forever.

So, why use email marketing?

Have you got an effective email marketing strategy for your ecommerce business? If not, I know what might be holding you back! There are some lies about email marketing doing the rounds and I’m about to bust these “myths” so you can start harnessing the power of email and make more sales.

You probably know email marketing is something you should be doing in your online business, but where do you start?

It’s easy to fall into the habit of thinking that sending a regular email to your subscribers is all you need to do - and that may be where you need to start… just to get yourself in the game.

But if you want to be smart and strategic about marketing, you’ll want to think about implementing email sequences into your plan.

You already know you should be sending emails to your subscribers, but what kind of emails should you be sending? Of course you should be sending sales emails, but what other types of emails should you have in your automations?

Email marketing is one of the most effective forms of marketing with a huge return on investment, but if you don’t know how to structure an email properly you might be shying away from sending emails that can sell your products. Find out the anatomy of an email in this post.

Ready to get you opt-in delivered to your subscriber? Here are all the steps you need to consider to make sure it’s a great subscriber journey and that all the dots are connected to deliver your lead magnet on time!

Not sure what systems you need to deliver your optin or lead magnet to your subscriber? Here’s your guide for everything you need to know to get your Opt-in up and running and sending to your subscriber.

Know you need to get an opt-in set up to get subscribers on your list, but don’t know where to begin? Well this post will show you exactly how to create your opt-in or lead magnet in just four easy steps.

Writing emails for your business can be overwhelming, especially when you don’t know where to start. This framework helps you get over that blank page syndrome and get you writing effective emails so you’ll never get stuck for ideas again.